For Lapera, I opted for a distinctive custom typography in deep violet, which not only resonates with elegance but also exudes a modern vibe. This choice reflects Lapera's unique approach to digital marketing in the fashion industry, setting them apart from the competition. The addition of creative lime as a secondary color adds a pop of vibrancy to their brand. It symbolizes Lapera's innovative and dynamic nature in the digital marketing landscape.

This refined brand identity for Lapera speaks volumes about their sophistication and creativity, positioning them at the forefront of fashion marketing. It has been an incredible journey to work on this project, helping Lapera elevate their brand presence.

Primary and secondary logos, color palette, typography, stickers design